Brand Guidelines

Brand Overview

Dunedinburgh is Edinburgh's premier lifestyle blog, bridging the gap between the city's ancient heritage and modern living. We provide authentic, locally-curated content that helps both residents and visitors experience the best of Scotland's capital.

Brand Values

Authenticity: Local voices and genuine experiences
Accessibility: Making Edinburgh approachable for everyone
Quality: Well-researched, beautifully presented content
Community: Connecting locals and visitors

Logo Usage

Primary Logo

The primary logo features our custom castle icon alongside the "Dun Edinburgh" wordmark. Use this version whenever possible.

Logo Variations

Primary: Blue logo with castle icon (default)
Dark: Black version for light backgrounds
Light: White version for dark backgrounds
Text Only: Wordmark without icon for small applications

Logo Guidelines

✓ DO

Maintain clear space around logo
Use approved color variations
Scale proportionally
Use on appropriate backgrounds

✗ DON'T

Stretch or distort the logo
Change colors arbitrarily
Use on busy backgrounds
Add effects or outlines

Color Palette

Primary Blue

#2563eb

RGB(37, 99, 235)

Secondary Gray

#64748b

RGB(100, 116, 139)

Accent Light

#f8fafc

RGB(248, 250, 252)

Success Green

#059669

RGB(5, 150, 105)

Typography

IM Fell DW Pica

Headlines and display text

Inter

Body text and UI elements

Audience & Reach

25,000+

Monthly Readers

65%

Edinburgh Locals

25-45

Primary Age Range

4.2 min

Avg. Time on Page

Partnership Opportunities

Newsletter Sponsorship

Featured placement in our weekly Edinburgh newsletter. £300-800 per placement.

Brand Partnerships

Long-term collaborations with Edinburgh-focused businesses. Custom pricing available.

Contact Information

Partnerships: partnerships@dunedinburgh.com

Editorial: hello@dunedinburgh.com

Website: dunedinburgh.co.uk